So, this is my first TV ad. The client is AK BARS bank, the production company is Cult and the agency is Lebedev studio.
Nough said, I tried my best to win the tender process. The idea was to show the edge of the debit card. I decided to push it further into being an edge between multiple screens and added bright colors into the original idea.
So together with an artist I made this animated storyboard and voiceover:
The production was very quick. We had about 4 days to get everything ready. I prepared art directing concept to make things more pleasing to viewer.
We made some test shoots and realised we are going to face a lot of difficulties in regard composing split screen halves. We built the decoration with changing backgrounds:
With a lot of post production and colour corrections, the client was finally happy with result. Read about full process here: https://www.artlebedev.ru/akbars/ad/