Ozon Express – Food Delivery
UGC-style commercial edited with effects of different media – from GIFs to screetshots. The goal of this campaign was to show real emotions from delivered food. Instead of pretentious slogans the copywriting includes funny and regular phrases which people use to describe food.
Azbuka Vkusa – Ready Meals
Stylish, yet simple art-directed commercial for outdoor displays show reaction of characters to ready meals from a high-quality supermarket chain.
Askona – Sleep on a cloud
A young female architect enters her home after a tiring day. The innovative folding mattress controlled by a mobile app helps her relax making her actually sleep on a cloud.
5ka – Food Delivery
A POV of a delivery guy carefully choosing each product leads up to a romantic glance shared with a pretty customer.
Pobeda Chocolate
An overhead shot of a commercial shooting for a chocolate brand which ends with a whole production team eating the product... So meta!
Miratorg – salami and sausage
This is a tough one. The voiceover advises to keep vegans from screen because it contains a lot of real meat. As I am myself a vegetarian when I pitched for this project I imagined my father who is a staunch meat-eater. The dark serious intro with scenic-like light changes into a peaceful careless eating of Miratorg products.